With more than 15 years of experience in the hospitality industry, Lloyd “Flow” Johnson seek to create new, intentional modes of hospitality that reintegrate community well-being and service. W2TJ is an overdue response to the toxic inequities, power imbalances, and apathy in the hospitality industry. By uplifting, amplifying, and connecting with other creatives, hustlers, small businesses and hospitality professionals, Flow hopes to use his experience to rekindle the radical connection between hospitality spaces and community. Soon, they hope to open a space of their own to host a plant shop, design studio, event space and co-operative cafe.